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Gini Dietrich

Vote for the Spin Sucks Subtitle

By: Gini Dietrich | June 13, 2013 | 
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Vote for the Spin Sucks SubtitleAs many of you know, I am in the middle of writing Spin Sucks, the book. It’s a little more than half-finished (yay!) and it’s getting down to crunch time.

Not only do I have to finish the book by August 1, now is the time the edits begin and we have to choose a subtitle.

You’d think the subtitle was the easy part. But you have to write it for search engines, which means it can’t always be catchy. I think we went through 200 or more subtitles before everyone agreed on the following five.

We’re taking a page from Tim Ferriss and doing some Google AdWords campaigns on each of the five, which leads a visitor to a landing page. There they can reserve a copy of the book when it comes out in November.

Vote for the Spin Sucks Subtitle

But what fun is it to only ask strangers what they think when we have such a great community here?

I also wanted to test list.ly so now we are killing two birds with one stone.

All you have to do is vote on your favorite one. If you have a comment (or eight), you can leave it right next to your vote.

Spin Sucks Subtitles
View more lists from Gini Dietrich

Have a Better Idea?

If you have a subtitle idea you think is better than any of these eight, don’t be shy about leaving it in a comment.

We have been through so many, we’ll welcome any new ideas. Who knows? Maybe you’ll have such a great idea, it’ll be used.

If that’s the case, I’ll send you a signed copy of the book when it’s out late this year.

Don’t feel pressured, though, to come up with something new. There will be plenty of opportunities in the next few months to get yourself a signed copy.

Thanks for your help!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

98 comments
KristenDaukas
KristenDaukas

Uhm. I expect a signed copy regardless if I wax poetic.. I have a Wall of Fame bookshelf to keep up to date...  I like parts of all of them but they're all so long. Stupid SEO.  Spin Sucks: Communicating in Real Time with Your Customers.

Paul Lindemann
Paul Lindemann

Looks like you want to cover today's most effective communication styles _and_ techniques through examples and recommendations (I would buy that!). So maybe:

Spin Sucks: Communicate with Customers, Build Your Brand, and Manage Your Reputation with Honesty and Efficiency

Longer variations:

* "Learn to ..." for nicer human readability.

* "... with Honesty and the Latest Marketing/PR Tools and Techniques" for more SEO points.

jaymethomason
jaymethomason

I like #8. Short and punchy, yet still Google friendly! Congrats on another book!

JayDolan
JayDolan

I vote for the one that uses my picture.

CommProSuzi
CommProSuzi

I understand where you're going, but I'm tripping over the word "and" in many of the subtitles.

Wittlake
Wittlake

Gini, I prefer "Spin Sucks: Communicating to Customers in the New Age of Transparency" but if the SEO generals will approve a little change I'll like it a lot more: seriously, we should be communicating with customers, not communicating to them.

I'm not a big fan of all of the "spin" ties, many aren't particularly clear, and one (spinning out of control) is a fun play on words but I think introduces a different meaning for spin that could change what someone assumes the main title means.

One idea that I think clarifies spin a bit (can keeps communication in): "Spin Sucks: Taking Spin Out Of Your Communications Toolbox"

Alright, best of luck sorting through a few hundred more options! :-)

Adam | Customer Experience
Adam | Customer Experience

Okay, as far as I can tell you want to have either "communication" or "reputation" in it. How about a variation of #5... Spin Sucks: Controlling Your Business Reputation in an Out-Of-Control World. Just trying to add a little sizzle to the inevitably tasty content steak. :)

Voting for 5. #1 without "new" is 2nd choice.

jono.smith
jono.smith

My favorite marketing book title/subtitle is "Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes. It suppose it gets an F for SEO, but it describes exactly what the book is about, who it's for, and what the value is to the reader. It has all of the good qualities of an impactful message: it's emotional, relevant, new, believable, and differentiating. It's also done pretty well on Amazon in spite of the subtitle.

How about something simple: "Spin Sucks: The Marketer's Guide to Irresistible Communications" 

In other words, I agree with @belllindsay :-)

Kato42
Kato42

I'm preferential to #2, 3, and 4 because as a reader I want the subtitle to tell me something about why spin sucks. Especially for business owners, who might not automatically get that the "Spin" in question is the old-school PR kinda spin.

rustyspeidel
rustyspeidel

How Your Business Cam Harness the Power of Transparency

sunnyz
sunnyz

how about this (which may be here in the comments already):

Spin Sucks: Managing Customer Relationships--and Your Organization's Reputation--in the Age of Transparency

stevenmcoyle
stevenmcoyle

Am I the only who likes #4? I think it's clever. 


ayms219
ayms219

#1 is my favourite in text and image. I do like the phrase "death of spin" though too.

PJWright
PJWright

If you go with #1, how about "Talking to your customers transparently" .  

superdumb
superdumb

Spin Sucks: Communicating to Customers in the Language of the 21st Century... or #1 sans "new"

NicoleCollida
NicoleCollida

Having a little trouble voting as well - maybe because it's my first time.  But, "Spin Sucks: Communicating to Customers in the New Age of Transparency" gets my vote!  It's the most ear-catching and I think it lets the reader feel that you are going to simplify this whole process for them.  I agree with others on not overusing "spin" and maybe replacing "communicating" because it seems to be overlooked by people as commonplace.  What I love about this title is the idea of transparency.

RobBiesenbach
RobBiesenbach

I also voted on the one that doesn't repeat "spin" in the subtitle (#1), though I like the notion of the death of the Spin Doctor, which can be captured with the cover. Though your title has to stand independent of the cover.

I also like the implied threat or "fear factor" in #4 -- the fear of being left behind by technology might motivate people to pick up (or click on) the book. And the word "new" is important.

Have you thought of any iterations with "rules" in the subhead? The New Rules for Communicating with Customers, or The New Rules for Reaching Customers in the 21st Century, or The New Rules for Reaching Customers in the Age of Transparency?

Finally, does "communicate" really score high as a search term? More than, say, "build customer relationships," "strengthen customer relationships," or even making it as crass as "selling" to customers?

biggreenpen
biggreenpen

Having a little trouble with list.ly (most likely user error) - will try later but #8 gets my vote - simple and conveys "movement"

Krista
Krista

I can't wait to see the finished product! Great work, Gini!! I voted for the first one because it had a different approach to the concept and didn't repeat the word "spin." Then again, I am a horrible copy writer, so who knows if that really matters. Good luck with the rest of your book project this summer :)

lauraclick
lauraclick

I voted for the first one, but agree with @Sean McGinnis that "new" needs to come out. But, I think there might be something better out there than these. I agree with @belllindsay that the search requirement does make it hard. And, with @margieclayman that these are maybe a bit limiting. I do like @Danny Brown's blueprint or roadmap suggestion. I think that's what the book seems to be really about. I'll let you know if a bolt of lightning strikes and I have a better suggestion!

RobBiesenbach
RobBiesenbach

@superdumb @ginidietrich #4 is growing on me, but it could use a little more edge. We've been in the 21st century for 13 years now, so I think some sarcasm is in order (which is always a great way to win friends and business). So something like: 

"Spin Sucks: Communicating to Customers Because, If You Hadn't Noticed, It's the Damned 21st Century Already (Dumbass)."

In the audiobook version you could really give that title some oomph with a little well-placed upspeak.

EdenSpodek
EdenSpodek

@superdumb I'm with you on this one. The word "new" through me off of the first one and #5 resonated most. Without "new", #1 would probably be my first choice.

giesencreative
giesencreative

@RobBiesenbach I second the "death of the Spin Doctor" in some form, although I do think #1 has a nice ring to it. I voted for #2, though!

lauraclick
lauraclick

@ginidietrich That wasn't very nice of me, was it?! I hate getting feedback that about something not working without offering up suggestions. Here I just did that to you. So sorry!

Maybe it would help to know what keywords you're targeting? I could offer up some suggestions, but they might not be search friendly.

giesencreative
giesencreative

The wonders of etymology and Spin Sucks comments! Nice to e-meet you!