As many of you know, I am in the middle of writing Spin Sucks, the book. It’s a little more than half-finished (yay!) and it’s getting down to crunch time.
Not only do I have to finish the book by August 1, now is the time the edits begin and we have to choose a subtitle.
You’d think the subtitle was the easy part. But you have to write it for search engines, which means it can’t always be catchy. I think we went through 200 or more subtitles before everyone agreed on the following five.
We’re taking a page from Tim Ferriss and doing some Google AdWords campaigns on each of the five, which leads a visitor to a landing page. There they can reserve a copy of the book when it comes out in November.
Vote for the Spin Sucks Subtitle
But what fun is it to only ask strangers what they think when we have such a great community here?
I also wanted to test list.ly so now we are killing two birds with one stone.
All you have to do is vote on your favorite one. If you have a comment (or eight), you can leave it right next to your vote.
Gini Dietrich | 11 items | 463 views
We have to choose a subtitle for Spin Sucks, the book.
1. Spin Sucks: Communicating to Customers in the New Age of Transparency
2. Spin Sucks: Building Your Business Reputation without Spinning Out of Control
3. Spin Sucks: Manage Your Organization's Reputation without Spin
4. Spin Sucks: Communicating to Customers in the Language of the 21st Century
5. Spin Sucks: Communication Skills in Business and the Death of the Spin Doctor
6. Spin Sucks: Organizational Reputation Management and the Death of Spin
7. Spin Sucks: Manage Your Organization's Reputation in the Death of Spin Era
8. Spin Sucks: Communication Skills in Business and the Death of Spin
9. Spin Sucks: Reputation Management Without the Spin Doctor
10. Spin Sucks: Reputation Management - Winning Without Spinning
11. Spin Sucks: Reputation Management - How to Win WITHOUT the Spin
Have a Better Idea?
If you have a subtitle idea you think is better than any of these eight, don’t be shy about leaving it in a comment.
We have been through so many, we’ll welcome any new ideas. Who knows? Maybe you’ll have such a great idea, it’ll be used.
If that’s the case, I’ll send you a signed copy of the book when it’s out late this year.
Don’t feel pressured, though, to come up with something new. There will be plenty of opportunities in the next few months to get yourself a signed copy.
Thanks for your help!