Weird Al Teaches PR Pros a Thing or Two
A Social Media Contest, Cole Haan, Pinterest, and the Rules
Gin and Topics: Kid Calls 911 for Help with Homework
The Spin Sucks Inquisition: Mark Schaefer
Seven Step Process for Media Relations
A Communications Program that Works
Extra Credit Reading
Gin and Topics: Some Inspiration and Some Dog Dubbing
The Spin Sucks Inquisition: C.C. Chapman
Thought Leaders, Not Organizations, Are Enticing to Publications
Walmart Responds to Scathing Article in Brilliant Way
Facebook Manipulates Us and Handles the Communication Exactly Right
