Applied AnalyticsBy Gini Dietrich

It’s that time of the month!

Free webinar time.

W00T! W00T!

This month, we asked Andy Crestodina to join us again because he has a new presentation on Applied Analytics…and every communicator must understand this.

I promise it’s not math. It’s not even science. It’s learning how to read the reports Google Analytics gives you. It’s applied analytics to make decisions, not to report metrics.

You will like this one, you will learn something, and you will conquer your fear of not wanting to do it because it’s math.

What You’ll Learn About Your Analytics

If you’re already somewhat familiar with Google Analytics, you know there is a sidebar on the righthand side of your screen.

On that sidebar are eight headers. Typically, a communicator uses only the Audience header to get an overview of stats (though, if you’ve taken my media relations for SEO or media relations for lead generation webinars, you may also look at the other reports to get metrics).

Andy is going to teach you how to use Audience, Acquisition, Behavior, and Conversion. He’s going to teach you which reports to look at and the types of questions to ask yourself that lead to actions.

His whole point in this webinar is you have an idea, that idea creates questions, those questions lead to answers (through doing applied analytics), and those answers lead to actions.

So, instead of sitting in a conference room and brainstorming ideas that you hope will be appealing to your audiences, you’ll now be able to make informed decisions.

Applied Analytics and You

Andy has a list of about 20 questions you can ask yourself when you dig into your analytics. Some of them include:

  • Are our visitors using mobile devices?
  • Are mobile visitors less engaged?
  • Is the site working well in every browser?
  • Which network drives the most traffic?
  • Which social network drives the best traffic?
  • Which phrases do we rank for?
  • What are people reading compared to what you’re writing?
  • Which posts inspire action?
  • Which posts are the most engaging?
  • Which posts inspire action?

When you have the answers to those questions, he then shows you which actions they create.

He also shows you how to set up goals and how to filter out company visitors so your analytics are more real.

Webinar Details

Are you convinced applied analytics is not science or math?


Go get yourself registered.

It’s next Thursday (one week from today), October 29, at 11:00 ET (that’s 10:00 CT, 9:00 MT, and 8:00 PT, for those of you who can’t do time zones).

We’re trying a new time because Andy had a conflict at noon. We hope it works for you!

See you next week!

P.S. If you’re in or around Chicago on November 4, you’ll want to seriously consider attending Content Jam (if you’re not already going). It’s co-sponsored by Andy and his team and is one of the best conferences of the year. Just do it!

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich