Arment Dietrich

Social Media Learning: Skinned Knees and Cut Lips

By: Arment Dietrich | November 21, 2012 | 
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Today’s guest post is by Allen Mireles. Social networks are exploding. According to Hubspot, this year Internet users in the U.S. will expand to 239 million, representing more than 75 percent of the total population. And mobile Internet users will reach 113.9 million in 2012, up 17 percent in 2011. The number of new web users, including those with little to no previous experience, grows daily. [&hellip... Read More
Arment Dietrich

Yelp Consumer Alerts Filters False Reviews

By: Arment Dietrich | October 24, 2012 | 
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Today’s guest post is by Allen Mireles. Our digital world is constantly evolving in response to user demand. New tools and systems are being created and introduced almost daily. And, almost as quickly as something is put into use, someone figures out how to get around it. Gaming the system, no matter what the system, is rampant. An estimated 282 million Americans are using the web [&hellip... Read More
Arment Dietrich

Tips for Creating a Profitable Trade Show Experience

By: Arment Dietrich | October 3, 2012 | 
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Today’s guest post is by Allen Mireles Have tradeshows become obsolete? Our digital world makes so many things possible today. Online and mobile tools facilitate communication and help us meet new people, develop relationships, and share information. We now reach across geographic and cultural boundaries easily and inexpensively–in real time. Makes old-school marketing tactics such as events and trade shows seem…almost outdated. We don’t need to [&hellip... Read More
Arment Dietrich

For the Love of Language

By: Arment Dietrich | September 19, 2012 | 
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Today’s guest post is written by Lisa Gerber. It’s my last post as chief content officer for Spin Sucks today. I’m feeling a little nostalgic, so I hope you’ll indulge me in a story. Ever since I was six years old, I have had a love affair with language. Then, my love was mostly for foreign languages. I loved the idea that people used different words [&hellip... Read More
Arment Dietrich

Is PR Ready for the Social Cyborg?

By: Arment Dietrich | September 5, 2012 | 
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Today’s guest post is written by Allen Mireles.  Recently I was introduced to the term “social cyborg” and fell head-over-heels in love. I was familiar with the concept of a cyborg, a fictional character who has superhuman abilities due to mechanical implants, but this term was new to me. As I read more, I became intrigued and found myself wondering: Is PR ready for the social [&hellip... Read More
Arment Dietrich

How Media Training Could Have Saved Five Olympic Athletes

By: Arment Dietrich | August 15, 2012 | 
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Today’s guest post is written by Allen Mireles. Media training, long considered a mainstay of public relations, is more important today than ever before, but must include the appropriate use of social media. Recently, no fewer than five Olympic athletes have demonstrated poor judgement in their online communications, several of which resulted in harsh penalties. British cyclist, Bradley Wiggins, showed poor judgment in tweeting about his [&hellip... Read More
Arment Dietrich

The Value of a Raving Fan

By: Arment Dietrich | August 8, 2012 | 
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Today’s guest post is written by Lisa Gerber. Two weeks ago, I spent the weekend up in British Columbia for a mountain biking trip. If you’ve never been to Southeastern, British Columbia, please add it to your list. I think it is one of the most beautiful places on earth. We had reserved a studio in The Sutton Place Hotel at the base of Revelstoke Mountain Resort. [&hellip... Read More
Arment Dietrich

Declare Your Content Mission

By: Arment Dietrich | July 25, 2012 | 
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Today’s guest post is written by Lisa Gerber. Despite the fact we all might get writer’s block from time- to-time, there is no shortage of ideas, or places for inspiration for content topics. But let me ask you this: Do you have a mission for the content you provide? There are plenty of businesses out there for which finding your mission might seem straightforward. A winery [&hellip... Read More
Arment Dietrich

Top 10 Guest Blog Posts of the First Half of 2012

By: Arment Dietrich | July 11, 2012 | 
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Today’s guest post is written by Lisa Gerber.  Ladies and Gentlemen, It’s time for the Spin Sucks Semi-Annual Top 10 Guest Blog posts. Our guest bloggers create about 30 percent of the content on the blog, and we love having you because we get to showcase some of the great talent within our community (cough, with a few exceptions, cough). So, much like Nordstrom does with [&hellip... Read More
Arment Dietrich

Five Ways to Become a PR Technologist

By: Arment Dietrich | June 27, 2012 | 
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This week our guest posts focus on adapting the traditional to the new. The week will culminate tomorrow with a webinar on How to Socialize Your Newsroom. Today: The Role of the PR Professional by Lisa Gerber. We have a joke around the office: Gini Dietrich is a junior programmer, vying for a senior programmer position. Patti Knight is the webinar production assistant, Molli Megasko is our social network tester, [&hellip... Read More