Gini Dietrich

Happy Birthday, Spin Sucks!

By: Gini Dietrich | September 11, 2014 | 

Spin SucksBy Gini Dietrich

Eight years ago today, we launched a little blog called Spin Sucks.

Our goal? To figure out what this blogging thing was and see if it had any merit for clients.

We had no idea what we were doing. We didn’t have an editorial mission or vision. We didn’t understand writing for the web. We had no clue about SEO. And we were afraid to take a stance on anything.

Little did we know this whole blogging thing would take off and we’d be in for the ride of our lives.

The History of Spin Sucks

At the time, I think there were 17 or 18 of us and it was the job of everyone to write content.

There wasn’t a consistent voice. There wasn’t a consistent message. Heck, there wasn’t even a consistent publishing schedule.

But we all wrote.

We wrote about the government’s ban of video news releases.

We wrote about PR flacks.

We wrote about PR in 2006 (which, actually, would make a fun blog post to see how much—or if—it’s changed).

And we wrote content from conferences.

Just looking at those posts in our admin makes me crazy.

There aren’t any categories or tags or images or author or optimization or more than 200 words or, well, anything besides some words on a page.

The Very First Blog Post

The very first blog post was an introduction to the blog.

Back then we called it FADS—The Fight Against Destructive Spin.

First Blog Post

Screen Shot 2014-09-10 at 5.34.19 PM

We didn’t link to that quote by Rosario and I have zero idea who the Ray is mentioned in parenthesis.

It was published at 11:35 p.m. and no one read it.

In fact, there are no documented visitors until July 23, 2008…nearly two years after launch (we had eight visitors that day!).

Today there are 18 linkbacks on that first post, which people have used throughout the years as an example of what not to do when launching a blog.

Today’s Stats

We’ve certainly come a long way.

Today we have:

  • 2,777 published blog posts
  • Nearly 30,000 fans
  • A page authority of 72
  • A domain authority of 66
  • 52,583 links coming to the site

We have been named the number three PR blog in the world by Cision and the number two PR blog in the world by Inky Bee.

We won the Reader’s Choice award three years running…until it was retired.

It afforded me the ability to write a book of the same name.

And we have one of the most engaged communities in the blogosphere today.

It certainly has come a long way from not having any clue what we were doing…and embarrassingly so.

Thank You!

I lovingly refer to the community here as the Crazies.

You not only read and share (and share and share and share), you take the time to write blog posts within the comments, lovingly point out my typos, professionally debate the merits on the topic of the day, push each other’s buttons, and make fun of one another (or combine forces to make fun of me).

Some of you have flown across countries to meet one another. Others of you have sprung dating relationships after meeting in the comments here. And yet others of you have built lifelong friendships…all from hanging out on this little blog that published its first post at 11:35 p.m. on September 11, 2006.

Thank you.

Thank you to each and every one of you.

Thank you to those of you who spend a little part of your day in the comments here.

Thank you to those of you who read and email me privately.

Thank you to those of you who share with your own networks.

Thank you to those of you who have contributed content throughout the years.

Thank you to those of you who subscribe and read every, single day.

Thank you to those of you who send me blog post ideas, videos for Gin and Topics, or get me riled up and on my soapbox.

Thank you to my team who has supported my every whim… “I just finished a bike ride and I was thinking…” (they love that phrase).

Thank you for the last eight years.

Happy Birthday, Spin Sucks!

P.S. I always feel a little strange celebrating a birthday on the day the United States of America changed forever. If I were to do it again, I’d wait just one day to take the site live.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • What a great ride and happy birthday to a great blog.

  • Happy blog birthday! Here’s to many more wonderful years ahead!

    And PS – you are brave for going back and showcasing your first blog post! I think we ALL started out like that. I know mine was worse. But, we’ve all come a long way and THAT is worht celebrating! 🙂 Congrats on all your success! Very well deserved!

  • biggreenpen

    howiegoldfarb I was hoping for cupcakes #DRAT ginidietrich SpinSucks

  • Happy Birthday, Spin Sucks! Indeed your baby has come a long way. Delighted to be in tandem for the ride as the scenery is always inspiring whether through the thunder of discussions, clarity through the fog of social media marketing and public relations or the breakthrough sunshine of new ideas, concepts and strategies. As long as you are steering, I will peddle along.

  • ElissaFreeman

    Happy birthday, Spin Sucks!!! May you celebrate many, many more!!

  • ginidietrich

    biggreenpen howiegoldfarb SpinSucks I want cupcakes, too!

  • ginidietrich

    elissapr xoxo belllindsay

  • howiegoldfarb

    ginidietrich biggreenpen SpinSucks I baked maple crumpet blueberry strudel pancake muffins for the event #ButIAteThem #FreeTheMuffins

  • ginidietrich

    howiegoldfarb biggreenpen SpinSucks Rude

  • howiegoldfarb

    ginidietrich II think we can get M&M to make a movie called 8 Years: 1 Blog. just to think you started in high fashion now M&M Grats! #8Yrs

  • So what happened to the other blog founders? bdorman264 and I were thinking they are buried with Hoffa. So did you all watch the site analytics to see if anyone saw your post after you published it?

    I remember my first blog back in ’62 she was a sweet ride. Convertible…Red….Fire Engine Red….one of the first versions that you could throw the top down. She was a bit wobbly on the curves though. Had to retire her in ’64…those were the days…sigh

    GRATS ginidietrich !

    Btw this is my counter shows I have 18,287 comments published here no wonder I get no work done.

  • Happy Birthday Spin Sucks! Here’s to many more… Have a great one!

  • Putting an end to strategic deception! Restoring the integrity of our profession! Faster than a speeding cyclist! 

    Happy, happy birthday, Gini, and everyone at Spin Sucks!

  • ginidietrich

    howiegoldfarb You’re a PITA

  • howiegoldfarb

    ginidietrich yes but one with roasted garlic!

  • “I just finished a bike ride and I was thinking…” – BAHAHAHAHAHA!! This phrase truly sends CHILLS down my spine!!! Your brain works in strange and mysterious ways, Gini, but you really are the heart, soul, and backbone of this blog (and company, obvs). It’s been a great two years (for me), here’s to many more!! xoxoxox

  • ginidietrich

    howiegoldfarb Mmmmm. Roasted garlic.

  • You’re welcome; you notice your numbers spiked once I got on board. Not saying it was me, but maybe me and @howiegoldfarb combined.

    And your first post probably shouldn’t have been about fags…..what? Fads, oh; I guess I should have read the whole post, huh? 

    Whatever accolades you have rec’d are well deserved. You were very instrumental in bringing me into this crazy hot mess and not only have I met you, but many more fabulous, talented and creative people. 

    Happy birthday blog and thanks for being a trooper and staying the course. You da best.

  • Howie Goldfarb bdorman264 ginidietrich Just ask that Arment guy where the other founders are….just sayin’….

  • We had no idea what we were doing. We didn’t have an editorial mission or vision. We didn’t understand writing for the web. We had no clue about SEO. And we were afraid to take a stance on anything.
    Great to see some things remain the same, then! 🙂
    Happy Birthday, Spin Sucks – may you reign long over those that would take your crown. Except me. That’s a given. 😉

  • IIRC I started lurking in 2008, commenting in 2009. Watching, reading, learning from other blogs has helped me so much as I grow as a communications and business professional. Congrats on the anniversary .. and you’re welcome. 🙂

  • SpinSucks

    KyleAkerman <3 ^ep

  • SpinSucks

    howiegoldfarb #SoCruel ^ep

  • Danny Brown Hey now.

  • Happy birthday, Spin Sucks!! I am so appreciative of the community here, and all that I’ve learned (oh, and the fun that has been had, of course!). In celebration, I have repurposed an image that I took myself, because in the month of the “ethically using visual images” theme, it would probably be frowned upon to just willy-nilly grab something off of google images. There’s even one for you, @howiegoldfarb …

  • belllindsay Listen, if the cap fits…. 😉

  • HBD… the dragon of the blog world…

  • Happy, Happy Birthday to yoU!!!! Thank you for allowing me to be a part of this community, which has taught me SO much. I am most grateful for your friendship @ginidietrich, and of course my new friendship with LauraPetrolino.

  • bobledrew

    Just because something bad happened doesn’t mean something good can’t be celebrated. Happy birthday to the SS Spin Sucks and all who sail upon her.

  • bobledrew

    @ginidietrich If  howiegoldfarb is a PITA, perhaps he could hummus a verse of Happy Birthday!

  • Well I, for one, will honor Spin Sucks today by going out and finding myself a big, fat cupcake and eating the whole thing myself.
    You’re welcome.

  • Congrats Gini & team, that’s impressive stuff!

  • Eleanor Pierce it’s the only way to sufficiently celebrate!

  • JasKeller LOVE!

  • Danny Brown *looks around for hidden camera*

  • jennimacdonald LauraPetrolino Yay!!! Oh fun is that! When you posted that one day I can’t tell you how excited I was to know, before I even arrived I had a  “crazy” friend waiting for me!

  • belllindsay Danny Brown I think someone needs to remember that he was just an amateur “teeth musician” prior to us giving him his big break……

  • Happy Birthday Spin Sucks! A great resource for PR pros on industry news, issues or life. A great community, which I am pride to be part of. 
    Congrats Gini & team!

  • bdorman264 Bill, that’s cute. But I think we all know the success of this blog is my doing. That fact was obviously implied here….

  • Howie Goldfarb bdorman264 ginidietrich Whoa….18,287 comments! That’s insane. We need to throw you a party when you reach 20K

  • So yesterday I was looking at my timehop and saw that I posted a “Happy Seventh Birthday Spin Sucks” link on Facebook (along with a great video later in the day of Darth Vader, playing bag pipes, while riding a unicycle). So I knew this celebration was coming today and it made me start to think about this blog and my relationship to it through out the years. 

    To me that’s maybe what has made it to so special for so many, is that somehow Spin Sucks has been able to serve a really important role in my professional (and often personal) life, a role that has adapted to how I needed it most. 

    From when I first started reading after Gini and I exchanged a funny conversation on Twitter about how we both wanted to be Olympians.

    To what I learned about everything from running a business, to pr and communications, to living your life to the fullest.

    To the community of friends I developed, who I also learned endlessly from and could count on for advice and support. 

    To the first #FF Gini did for me, which happened to come out at a moment I was going through a particularly hard time in life and was just the boost I needed right then to help me through (I’ve heard from others that their #FFs were published at similar moments. I believe this is one of @ginidietrich ‘s MANY X-Men talents)

    To today, as part of this team that I admired so much for so long. 


  • Happy birthday Spin Sucks and fellow Crazies! This blog is the toasted marshmallow to my s’more. Thank you for everything!

  • KevinVandever

    People date after meeting in the comments? Why didn’t anyone tell me that? Hey there fellow Crazy. Come here often? Can I buy you a Spin Sucks book? 

    This is great. Who needs (Please don’t tell Mrs. V I said any of this)

    Happy Birthday Spin Sucks! I’m proud to be a member of the Crazies.

  • Happy, happy birthday! It’s been a wild ride here as part of the Crazies. 🙂

  • belllindsay

    elissapr ginidietrich WOOT!!! We have a crack team!

  • @belllindsay elissapr ginidietrich Who’s on crack?

  • KevinVandever I would *love* a copy of the book. Let me take you out for coffee next time I’m in LA? 😉

  • Happy birthday to one of my fave blogs that consistently delivers quality and interesting content! Kudos to you and the team for all the success (and Crazies!) this blog has brought you.

  • AndreaKempfer

    Happy birthday, Spin Sucks! Congratulations, Gini! I’m so thankful I heard you speak at Content Jam last year. I learned so much from you then, and I’ve learned so much from reading Spin Sucks in the ensuing year. Cheers to many more!

  • SusynEliseDuris

    Happy Birthday! You guys rock!! The content is amazing. I look forward to seeing it daily in my inbox! Thanks also for the opportunity to contribute to this wonderful resource, not only as a guest contributor, but also as commenter and webinar attendee! ROCK ON!!

  • Aimee West

    Happy Birthday!

  • bobledrew

    bdorman264 elissapr ginidietrich Well, @belllindsay lives in Toronto…

  • LauraPetrolino “Big break”? Lady, I was booked for Madison Square Garden before Dietrich promised me a lifetime’s supply of Curly Wurlys for appearing here. I’m still waiting, Dietrich!! belllindsay

  • bobledrew

    Danny Brown LauraPetrolino belllindsay I assume by “Madison Square Garden” you mean this place in Wisconsin?

  • Um, YAY!!!!!

  • Like Kermit YAY!

  • bobledrew Danny Brown LauraPetrolino belllindsay He’s huge with tomatoes!

  • bobledrew

    LauraPetrolino bobledrew Danny Brown belllindsay He did an opening gig for J. J. Kale.

  • bobledrew LauraPetrolino Danny Brown belllindsay Yeah, but it was a totally GMO gig…you know how those go…

  • mikekmcclure

    Congrats to Gini and the whole Spin Sucks team! Quite an accomplishment. Here’s to many, many more SS birthdays and even more amazing posts!

  • LauraPetrolino I was so excited when I heard you were moving north since I had just relocated and knew no one. 

    BTW you haven’t seen yet how “crazy” I really am yet. 🙂

  • jonmikelbailey Like Kermit flailing arms, yay?!?

  • mikekmcclure Thank you, sir! I know you just had a big birthday, too. It’s kind of fun out here in the blogosphere.

  • SusynEliseDuris You’re so sweet, Susyn! Thank you! Hope your first few classes have gone well!

  • lacramb

    ginidietrich SpinSucks Happy Birthday, SpinSucks! Here’s to many, many more!

  • AndreaKempfer YAY! And I get to see you again in a couple of weeks!

  • Nikki Little Thanks, my friend!

  • jasonkonopinski It has been, hasn’t it?

  • KevinVandever Maybe we should get her to come comment on a post or two and you can work your magic.

  • rosemaryoneill LOL! I’m going to use that in future promotion of the blog. I love it!

  • LauraPetrolino I am a mind reader! I actually didn’t know that about your #FF. My heart is warm.

  • corinamanea Thanks, Corina! We certainly love having you around!

  • JoeCardillo Thank you, sir!

  • Eleanor Pierce I THINK THAT IS A GREAT IDEA!!!

  • bobledrew Thanks, Pepe!

  • jennimacdonald LauraPetrolino Sigh… I need to come visit you guys.

  • JasKeller LOL!!! How have I never seen this?!? Hilarious!

  • biggreenpen With the Blue Key, none-the-less!

  • 3HatsComm YAY! You were one of the eight visitors in 2008!

  • Danny Brown I don’t know why I haven’t banned you.

  • LauraPetrolino bdorman264 Laura, actually Bill is correct. It was him, Howie, and @adamtoporek. I’m sorry you can’t take credit for this one.

  • ginidietrich jonmikelbailey Exactly.

  • belllindsay I know! I can see you all cringe when I say that. I would use a different phrase, but it’s kind of fun for me to watch!

  • Word Ninja LOL!! I love it.

  • LSSocialEngage Thanks, sweets!

  • Howie Goldfarb And you still haven’t received a pen.

  • ElissaFreeman Thank you, my dear, dear friend!

  • annelizhannan I think you need to ghost write for me.

  • lauraclick It’s really painful to publish it, but I do it for two reasons: 1) It’s really important to stop and see how far we’ve come; and 2) We have lots of haters who like to say we’re successful like we didn’t start with one crappy post after another. I like to prove them wrong. 🙂

  • ClayMorgan Yay!

  • jonmikelbailey Perfect!

  • SusynEliseDuris

    ginidietrich Thanks Gin-Gin!

  • You’ve created a wonderful place for people to hang out and discuss important topics. It’s much more than a blog, it’s a community. I’m proud to be a part.
    Happy Birthday Spin Sucks.

  • patmrhoads

    Happy birthday! I’m not only honored to be among the fans, but even more importantly, I’m grateful for the knowledge I’ve gained from this blog, and the people I’ve connected with through it. Here’s to a great many more years of wisdom and laughter ahead for the Spin Sucks blog!

  • ginidietrich Because if you did, you’d lose approximately 37.3% of your Comment Count metrics, and approximately 26.3% of your Comment Likes. (And the likes are only so high because I was drunk much of the time, and thought I was down-voting you to get you banned).

  • bobledrew

    LauraPetrolino bobledrew Danny Brown belllindsay He gave up the gig at the ‘Garden for a job with a regular celery.

  • ginidietrich It most certainly has. For true.

  • ginidietrich jonmikelbailey *kermitarmflail*

  • Happy 8th Birthday Spin (space) Sucks!!!! Thanks for creating a wonderful online community of great people.

  • AndreaKempfer

    ginidietrich Can’t wait!

  • LauraPetrolino She’s really, really good at that. (The #FF thing)

  • Danny Brown OK, you win. That was funny!

  • ginidietrich Yes you do, because LauraPetrolino and I will take you hiking!

  • debdobson62

    Happy 8th birthday Spin Sucks and love the community you’ve built giginidietrich and you.  Still mad I got stuck inside my dream car – Dave’s porsche…oh, and a picture commemorating the occasion.

  • IliyanaStareva

    Happy Birthday!!! Please, please, please keep sharing your knowledge with us! The content is inspiring 🙂

  • AirPR

    ginidietrich huzzah! Happy 8th birthday to to SpinSucks. Rather wise for your youthful age. 😉

  • ginidietrich Nikki Little She called you a friend Nikki are you going to sit back and take that slight from her? 8)

  • bobledrew bdorman264 elissapr ginidietrich did someone say crack!? I’m in!

  • @belllindsay elissapr ginidietrich calm down I mean it is not like it was the 9 year anniversary or something huge like that. I mean 9 years would be something. 8 years? Meh. I have things older than that in my fridge. but 9 years I ain’t gots nothing that old.

  • jasonkonopinski ginidietrich on bikes! Well not real bikes….but road bikes are still classified as bikes at least until my congressional lobbying efforts pan out. Then they will be called ‘comfy touring vehicles on rubber spinners.

  • LauraPetrolino OMG You know Darth Vader! Now that is really cool.

  • ginidietrich  bobledrew hmmm SSSS if you just add some properly placed I’s….. ISISSS 


  • jennimacdonald ginidietrich LauraPetrolino there should be a special A-D S-S conference held the same week as Davos…but in Maine.

  • jennimacdonald LauraPetrolino Hahaha! I certainly hope not! I knew you had much more crazy in you! 🙂

  • jennimacdonald ginidietrich LauraPetrolino YES! YES you do!!!!

  • Howie Goldfarb jennimacdonald ginidietrich LauraPetrolino Ohhh…I like it!

  • Howie Goldfarb LauraPetrolino Yes, I do. He is currently embodied in the form of my cat.

  • ginidietrich Haha, the way I live now, I am a ghost…the boo-hoo and boo who? kind ;(

  • Happy Birthday @SpinSucks and Congratulations ginidietrich! This is definitely my go-to blog.

  • Congrats, Gini. Great story for a truly global great blog. Lang may your lum reek!!

  • SpinSucks

    martinwaxman Thank YOU Martin! ^ep

  • Happy Blogiversary!

  • Happy Blogaversary Gini! You are our senior member in the Blogosphere and you well deserve all your success 🙂

  • Yay! Happy birthday! Let’s see how many new crazies this next year will bring on!  🙂

  • Happy birthday, Gini. A feat for the history books. Truly amazing work.

  • KateNolan

    Well, durn it, I’m late to the party, but Happy Birthday Spin Sucks! Like most things I can’t remember exactly how or why or when I got here (Wait, what?) but the SS Crazies are some of my favorite people on the interwebs and having a spot like this that pushes the Thought Buttons and allows me to spill my (not always well) thought out thoughts is pretty darn cool.

    Now, where are the cupcakes?

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  • Howie Goldfarb Yes, great idea! LauraPetrolino and I can help make it happen we just need ginidietrich to get here!

  • ginidietrich

    AirPR Ha!

  • ginidietrich

    lacramb Thanks, Lisa!

  • ginidietrich

    martinwaxman Thanks, Martin!

  • ginidietrich

    Soulati A year ago, I was kissing you on the cheek!

  • ginidietrich

    neicolec Thank you!!

  • ExtremelyAvg Thank you, Brian! This is why the “closing comments” conversation makes me crazy. I guess no one else is as lucky as we are.

  • patmrhoads And I am grateful to have gotten to know you better and watch you grow the past couple of years.

  • briantudor You make me laugh!

  • debdobson62 But it’s such a great story!

  • IliyanaStareva We will. I promise!

  • Kara Thank you, Kara! We really enjoy working with you, too!

  • HughAnderson Thank you, sir!

  • Joshua Wilner/A Writer Writes Yay! Cupcakes! I mean, what?

  • Lori Yay! LORI! Hi! Thank you!

  • JRHalloran Oh dear. We really should track that, shouldn’t we?

  • KateNolan I was just going to ask you that!

  • KateFinley Thanks, Kate!

  • SpinSucks

    TheInkybee Aw, thanks! ^ep

  • ginidietrich Kara YES we do!!!

  • KateNolan

    ginidietrich JRHalloran A crazy-ometer!

  • neicolec

    ginidietrich Of course! That’s a big deal.

  • Gini Dietrich

    Yay! Thank you! And did I see you’re celebrating an anniversary?

  • KateNolan ginidietrich:  I have a feeling a Spin Sucks Crazies Hall of Fame is in due order for the future!

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  • Happy Belated!  [Note to self – Don’t take vacation – even an awesome trip to Cuba during early/mid September]

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  • Millabrain

    are things that you could not survive without. They include, of course, food,
    water and shelter. Even here, these should be at a minimum. Thanks.