Gini Dietrich

Happy Birthday, Spin Sucks!

By: Gini Dietrich | September 11, 2014 | 
156

Spin SucksBy Gini Dietrich

Eight years ago today, we launched a little blog called Spin Sucks.

Our goal? To figure out what this blogging thing was and see if it had any merit for clients.

We had no idea what we were doing. We didn’t have an editorial mission or vision. We didn’t understand writing for the web. We had no clue about SEO. And we were afraid to take a stance on anything.

Little did we know this whole blogging thing would take off and we’d be in for the ride of our lives.

The History of Spin Sucks

At the time, I think there were 17 or 18 of us and it was the job of everyone to write content.

There wasn’t a consistent voice. There wasn’t a consistent message. Heck, there wasn’t even a consistent publishing schedule.

But we all wrote.

We wrote about the government’s ban of video news releases.

We wrote about PR flacks.

We wrote about PR in 2006 (which, actually, would make a fun blog post to see how much—or if—it’s changed).

And we wrote content from conferences.

Just looking at those posts in our admin makes me crazy.

There aren’t any categories or tags or images or author or optimization or more than 200 words or, well, anything besides some words on a page.

The Very First Blog Post

The very first blog post was an introduction to the blog.

Back then we called it FADS—The Fight Against Destructive Spin.

First Blog Post

Screen Shot 2014-09-10 at 5.34.19 PM

We didn’t link to that quote by Rosario and I have zero idea who the Ray is mentioned in parenthesis.

It was published at 11:35 p.m. and no one read it.

In fact, there are no documented visitors until July 23, 2008…nearly two years after launch (we had eight visitors that day!).

Today there are 18 linkbacks on that first post, which people have used throughout the years as an example of what not to do when launching a blog.

Today’s Stats

We’ve certainly come a long way.

Today we have:

  • 2,777 published blog posts
  • 133,841 comments
  • Nearly 30,000 fans
  • A page authority of 72
  • A domain authority of 66
  • 52,583 links coming to the site

We have been named the number three PR blog in the world by Cision and the number two PR blog in the world by Inky Bee.

We won the Reader’s Choice award three years running…until it was retired.

It afforded me the ability to write a book of the same name.

And we have one of the most engaged communities in the blogosphere today.

It certainly has come a long way from not having any clue what we were doing…and embarrassingly so.

Thank You!

I lovingly refer to the community here as the Crazies.

You not only read and share (and share and share and share), you take the time to write blog posts within the comments, lovingly point out my typos, professionally debate the merits on the topic of the day, push each other’s buttons, and make fun of one another (or combine forces to make fun of me).

Some of you have flown across countries to meet one another. Others of you have sprung dating relationships after meeting in the comments here. And yet others of you have built lifelong friendships…all from hanging out on this little blog that published its first post at 11:35 p.m. on September 11, 2006.

Thank you.

Thank you to each and every one of you.

Thank you to those of you who spend a little part of your day in the comments here.

Thank you to those of you who read and email me privately.

Thank you to those of you who share with your own networks.

Thank you to those of you who have contributed content throughout the years.

Thank you to those of you who subscribe and read every, single day.

Thank you to those of you who send me blog post ideas, videos for Gin and Topics, or get me riled up and on my soapbox.

Thank you to my team who has supported my every whim… “I just finished a bike ride and I was thinking…” (they love that phrase).

Thank you for the last eight years.

Happy Birthday, Spin Sucks!

P.S. I always feel a little strange celebrating a birthday on the day the United States of America changed forever. If I were to do it again, I’d wait just one day to take the site live.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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156 Comments on "Happy Birthday, Spin Sucks!"

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ClayMorgan
1 year 9 months ago

What a great ride and happy birthday to a great blog.

http://youtu.be/fV3VjF64ga4

lauraclick
1 year 9 months ago

Happy blog birthday! Here’s to many more wonderful years ahead!

And PS – you are brave for going back and showcasing your first blog post! I think we ALL started out like that. I know mine was worse. But, we’ve all come a long way and THAT is worht celebrating! 🙂 Congrats on all your success! Very well deserved!

biggreenpen
biggreenpen
1 year 9 months ago

howiegoldfarb I was hoping for cupcakes #DRAT ginidietrich SpinSucks

annelizhannan
1 year 9 months ago

Happy Birthday, Spin Sucks! Indeed your baby has come a long way. Delighted to be in tandem for the ride as the scenery is always inspiring whether through the thunder of discussions, clarity through the fog of social media marketing and public relations or the breakthrough sunshine of new ideas, concepts and strategies. As long as you are steering, I will peddle along.

ElissaFreeman
ElissaFreeman
1 year 9 months ago

Happy birthday, Spin Sucks!!! May you celebrate many, many more!!

ginidietrich
ginidietrich
1 year 9 months ago

biggreenpen howiegoldfarb SpinSucks I want cupcakes, too!

ginidietrich
ginidietrich
1 year 9 months ago

elissapr xoxo belllindsay

howiegoldfarb
howiegoldfarb
1 year 9 months ago

ginidietrich biggreenpen SpinSucks I baked maple crumpet blueberry strudel pancake muffins for the event #ButIAteThem #FreeTheMuffins

ginidietrich
ginidietrich
1 year 9 months ago

howiegoldfarb biggreenpen SpinSucks Rude

howiegoldfarb
howiegoldfarb
1 year 9 months ago

ginidietrich II think we can get M&M to make a movie called 8 Years: 1 Blog. just to think you started in high fashion now M&M Grats! #8Yrs

Howie Goldfarb
1 year 9 months ago
So what happened to the other blog founders? bdorman264 and I were thinking they are buried with Hoffa. So did you all watch the site analytics to see if anyone saw your post after you published it? I remember my first blog back in ’62 she was a sweet ride. Convertible…Red….Fire Engine Red….one of the first versions that you could throw the top down. She was a bit wobbly on the curves though. Had to retire her in ’64…those were the days…sigh GRATS ginidietrich ! Btw this is my counter shows I have 18,287 comments published here no wonder I… Read more »
LSSocialEngage
1 year 9 months ago

Happy Birthday Spin Sucks! Here’s to many more… Have a great one!

Word Ninja
1 year 9 months ago

Putting an end to strategic deception! Restoring the integrity of our profession! Faster than a speeding cyclist! 

Happy, happy birthday, Gini, and everyone at Spin Sucks!

ginidietrich
ginidietrich
1 year 9 months ago

howiegoldfarb You’re a PITA

howiegoldfarb
howiegoldfarb
1 year 9 months ago

ginidietrich yes but one with roasted garlic!

belllindsay
1 year 9 months ago

“I just finished a bike ride and I was thinking…” – BAHAHAHAHAHA!! This phrase truly sends CHILLS down my spine!!! Your brain works in strange and mysterious ways, Gini, but you really are the heart, soul, and backbone of this blog (and company, obvs). It’s been a great two years (for me), here’s to many more!! xoxoxox

ginidietrich
ginidietrich
1 year 9 months ago

howiegoldfarb Mmmmm. Roasted garlic.

bdorman264
1 year 9 months ago

You’re welcome; you notice your numbers spiked once I got on board. Not saying it was me, but maybe me and @howiegoldfarb combined.

And your first post probably shouldn’t have been about fags…..what? Fads, oh; I guess I should have read the whole post, huh? 

Whatever accolades you have rec’d are well deserved. You were very instrumental in bringing me into this crazy hot mess and not only have I met you, but many more fabulous, talented and creative people. 

Happy birthday blog and thanks for being a trooper and staying the course. You da best.

bdorman264
1 year 9 months ago

Howie Goldfarb bdorman264 ginidietrich Just ask that Arment guy where the other founders are….just sayin’….

Danny Brown
1 year 9 months ago

We had no idea what we were doing. We didn’t have an editorial mission or vision. We didn’t understand writing for the web. We had no clue about SEO. And we were afraid to take a stance on anything.
Great to see some things remain the same, then! 🙂
Happy Birthday, Spin Sucks – may you reign long over those that would take your crown. Except me. That’s a given. 😉

3HatsComm
1 year 9 months ago

IIRC I started lurking in 2008, commenting in 2009. Watching, reading, learning from other blogs has helped me so much as I grow as a communications and business professional. Congrats on the anniversary .. and you’re welcome. 🙂

SpinSucks
SpinSucks
1 year 9 months ago

KyleAkerman <3 ^ep

SpinSucks
SpinSucks
1 year 9 months ago

howiegoldfarb #SoCruel ^ep

belllindsay
1 year 9 months ago

Danny Brown Hey now.

biggreenpen
1 year 9 months ago

Happy birthday, Spin Sucks!! I am so appreciative of the community here, and all that I’ve learned (oh, and the fun that has been had, of course!). In celebration, I have repurposed an image that I took myself, because in the month of the “ethically using visual images” theme, it would probably be frowned upon to just willy-nilly grab something off of google images. There’s even one for you, @howiegoldfarb …

Danny Brown
1 year 9 months ago

belllindsay Listen, if the cap fits…. 😉

JasKeller
1 year 9 months ago

HBD… the dragon of the blog world…

jennimacdonald
1 year 9 months ago

Happy, Happy Birthday to yoU!!!! Thank you for allowing me to be a part of this community, which has taught me SO much. I am most grateful for your friendship @ginidietrich, and of course my new friendship with LauraPetrolino.

bobledrew
bobledrew
1 year 9 months ago

Just because something bad happened doesn’t mean something good can’t be celebrated. Happy birthday to the SS Spin Sucks and all who sail upon her.

bobledrew
bobledrew
1 year 9 months ago

@ginidietrich If  howiegoldfarb is a PITA, perhaps he could hummus a verse of Happy Birthday!

Eleanor Pierce
1 year 9 months ago

Well I, for one, will honor Spin Sucks today by going out and finding myself a big, fat cupcake and eating the whole thing myself.
You’re welcome.

JoeCardillo
1 year 9 months ago

Congrats Gini & team, that’s impressive stuff!

biggreenpen
1 year 9 months ago

Eleanor Pierce it’s the only way to sufficiently celebrate!

belllindsay
1 year 9 months ago

JasKeller LOVE!

belllindsay
1 year 9 months ago

Danny Brown *looks around for hidden camera*

LauraPetrolino
1 year 9 months ago

jennimacdonald LauraPetrolino Yay!!! Oh fun is that! When you posted that one day I can’t tell you how excited I was to know, before I even arrived I had a  “crazy” friend waiting for me!

LauraPetrolino
1 year 9 months ago

belllindsay Danny Brown I think someone needs to remember that he was just an amateur “teeth musician” prior to us giving him his big break……

corinamanea
1 year 9 months ago

Happy Birthday Spin Sucks! A great resource for PR pros on industry news, issues or life. A great community, which I am pride to be part of. 
Congrats Gini & team!

LauraPetrolino
1 year 9 months ago

bdorman264 Bill, that’s cute. But I think we all know the success of this blog is my doing. That fact was obviously implied here….

LauraPetrolino
1 year 9 months ago

Howie Goldfarb bdorman264 ginidietrich Whoa….18,287 comments! That’s insane. We need to throw you a party when you reach 20K

LauraPetrolino
1 year 9 months ago
So yesterday I was looking at my timehop and saw that I posted a “Happy Seventh Birthday Spin Sucks” link on Facebook (along with a great video later in the day of Darth Vader, playing bag pipes, while riding a unicycle). So I knew this celebration was coming today and it made me start to think about this blog and my relationship to it through out the years.  To me that’s maybe what has made it to so special for so many, is that somehow Spin Sucks has been able to serve a really important role in my professional (and… Read more »
rosemaryoneill
1 year 9 months ago

Happy birthday Spin Sucks and fellow Crazies! This blog is the toasted marshmallow to my s’more. Thank you for everything!

KevinVandever
KevinVandever
1 year 9 months ago

People date after meeting in the comments? Why didn’t anyone tell me that? Hey there fellow Crazy. Come here often? Can I buy you a Spin Sucks book? 

This is great. Who needs Match.com? (Please don’t tell Mrs. V I said any of this)

Happy Birthday Spin Sucks! I’m proud to be a member of the Crazies.

jasonkonopinski
1 year 9 months ago

Happy, happy birthday! It’s been a wild ride here as part of the Crazies. 🙂

belllindsay
belllindsay
1 year 9 months ago

elissapr ginidietrich WOOT!!! We have a crack team!

bdorman264
1 year 9 months ago

@belllindsay elissapr ginidietrich Who’s on crack?

JoeCardillo
1 year 9 months ago

KevinVandever I would *love* a copy of the book. Let me take you out for coffee next time I’m in LA? 😉

Nikki Little
1 year 9 months ago

Happy birthday to one of my fave blogs that consistently delivers quality and interesting content! Kudos to you and the team for all the success (and Crazies!) this blog has brought you.

AndreaKempfer
AndreaKempfer
1 year 9 months ago

Happy birthday, Spin Sucks! Congratulations, Gini! I’m so thankful I heard you speak at Content Jam last year. I learned so much from you then, and I’ve learned so much from reading Spin Sucks in the ensuing year. Cheers to many more!

SusynEliseDuris
SusynEliseDuris
1 year 9 months ago

Happy Birthday! You guys rock!! The content is amazing. I look forward to seeing it daily in my inbox! Thanks also for the opportunity to contribute to this wonderful resource, not only as a guest contributor, but also as commenter and webinar attendee! ROCK ON!!

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