WhenMillenialsTakeOverBookBy Gini Dietrich

When I have the opportunity to speak in front of an audience of CEOs, I typically hear comments such as, “We don’t really need to worry about how Millennials buy because our audiences are Baby Boomers.” Or my favorite, “I’ll retire before Millennials are decision makers so I don’t need to worry about it.”


Not only do I wholeheartedly disagree (unless you are retiring in the next 30 days), Maddie Grant and Jamie Notter support my thinking.

Their new book, When Millennials Take Over, shows not only that this thinking is wrong, but that this generation is the future of business.

I have big plans for them: They are going to make work from home a more common thing. They are going to make flexibility in the workplace more common. And they are going to slap anyone who tries to pay women less than men.

Big plans for you, Millennials!

For everyone else who is scared of what workplace changes are coming, Maddie and Jamie give you steps to prepare for a world where Millennials will be the decision-makers.

What You Will Learn

This author Q&A will help you:

  • How to stay relevant to customers;
  • How to capitalize on opportunities in the marketplace;
  • How to attract top talent;
  • What drives customers and employees in today’s business climate;
  • How to focus on results versus process (big fans of that here!);
  • How to build a stronger culture; and
  • How to harness the energy of the next generation for organizational growth.

So, get your questions ready, and limber up those typing fingers.

If you’ve attended one of our author Q&As in the past, you know they are a fast-paced romp!

Today’s Author Q&A with Maddie Grant

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Maddie will be here to answer any and all of your questions.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order When Millennials Take Over so you can support Maddie and Jamie and get your learn on. (It is only $2.99 right now on the Kindle so you have no excuse!)
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Maddie will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s author Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered into a random draw for a free copy of the book.

Don’t forget—you have to actually leave a comment, ask a question, or participate in the chat to be entered in the draw. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris BroganC.C. ChapmanMitch JoelDanny BrownChuck HemannMichael BritoDJ WaldowTom MartinAhava LeibtagJay BaerShel IsraelMark SchaeferGini DietrichRob BiesenbachSteve McKeeNeal SchafferEd Zitron, Ann Handley,Tim FrickTom Martin, Paul Roetzer, Diana KanderJeremy Miller, and Hessie Jones.

And following are the dates for the next few months, so mark your calendars!

Same bat time, same bat channel.

  • April 15—Ryan Hanley, Content Warfare
  • I clearly need to get my butt in gear!

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich