Lindsay Bell

Join Tim Frick for a Special Author Q&A Today

By: Lindsay Bell | September 17, 2014 | 

Tim FrickBy Lindsay Bell

Tim Frick is an avid cyclist and he brews his own beer.

If you morphed Gini Dietrich and me into one person, he would be us!

He owns the Chicago based B-Corp company Mightybytes, a full-service creative firm for conscious companies.

Social responsibility and the environment are at the core of the Mightybytes value system, and working with other organizations who share those same ideals is a crucial part of the company’s mission, goals, and success.

Very cool.

He’s also an experienced entrepreneur, speaker, educator, and author of books on digital media and marketing. He published Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing in 2010, and recently released the new and improved updated edition – Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing.

About Return on Engagement

We all know that relationships, online and off, are key to a successful marketing campaign.

What some of us don’t know, though, is how to strategically develop and grow those relationships using websites, digital content, and real-time personal interaction.

Creating content is only step one. How will people see it?

Your web site is usually one of the first places people go to learn more about you, your brand and/or your company, and a lot has changed in these last three plus years when it comes to web design.

It’s no longer OK to just create a pretty, easy to use website. Today? You need to view your web site as another arm of your marketing strategies.

Frick’s latest book helps you do just that. It will help designers and developers become comfortable incorporating content strategies into their designs, and presents best practices of web design as seen through marketing’s lens: The aforementioned content strategy, as well as SEO, social media marketing, and success measurement.

He explores the latest tools for analyzing website metrics, the rapid growth in social media networks, and looks at how new research in how audiences read and receive content has changed current digital marketing practices.

Return on Engagement also features a step-by-step breakdown of how to use all of the above – and includes new tools, techniques, and updated case studies of industry leaders who are knocking it outta the park. There’s also a handy-dandy companion site, offering readers sample content, easy sharing tools, and a plethora of other web-based resources.

If you’re looking to dig deeper into the principles of design, SEO, and viral content, and how to achieve your own successful return on engagement, join us for the live Q&A, with Tim Frick.

He’ll answer any and all of your questions, including ones about bikes, beer, and why B-Corp is so important.

Today’s Author Q&A with Tim Frick

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Tim will be here to answer any and all of your questions.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order Return on Engagement so you can support Tim, get your freebies, and get your learn on.
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Tim will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s author Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered into a random drawing for a free copy of the book.

Don’t forget—you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris BroganC.C. ChapmanMitch JoelDanny BrownChuck HemannMichael BritoDJ WaldowTom MartinAhava LeibtagJay BaerShel IsraelMark SchaeferGini DietrichRob BiesenbachSteve McKeeNeal SchafferEd Zitron, and Ann Handley.

And following are the dates for the next few months, so mark your calendars!

Same bat time, same bat channel.

About Lindsay Bell

Lindsay Bell is the content director at V3 Marketing, and works in Toronto. A former TV producer, she’s a strong advocate of three minutes or less of video content. She has a cool kid, a patient husband, two annoying cats, and Hank Dawge, a Vizsla/Foxhound/moose hybrid. Ok, maybe not moose.

  • This one should be pretty interesting me thinks!

  • ClayMorgan Me thinks so too! 🙂

  • Beer and cycling – what could be better! (Not at the same time, of course.) 😉

  • belllindsay Are we sure this guy doesn’t live in Bend, Oregon? Because those are this town’s two biggest obsessions (and the environmental/social responsibility stuff would go over well here, too) …

  • Arment Dietrich, Inc.

    Just about 30 minutes until go-time, everyone! Wohoo! ^ep

  • Eleanor Pierce #DirtyHippies

  • Tick tock goes the clock!

  • belllindsay Tim for a comment party!

  • timfrick Get ready to type fast! 😉

  • belllindsay Or time…but Tim works too, I guess.

  • Hi timfrick , and thanks for being here today! I want to get this show on the road – What are your top three reasons why web design so important?

  • belllindsay Limbering up my fingers. Pay no attention to typos.

  • timfrick belllindsay I might even call it a “par-tay”

  • timfrick Typos are a-ok here, Tim! 🙂

  • Eleanor Pierce timfrick I’m on my treadmill and eating pizza. 😉

  • Yay! It’s time!
    Here’s one: You talk in the book about using color to trigger an emotional connection… I like the idea, but does one have to understand color theory in order to be an effective social media manager?

  • belllindsay Eleanor Pierce timfrick That is pretty much the definition of a par-tay

  • Eleanor Pierce Are you trying to tell us something, Ellie??

  • Eleanor Pierce belllindsay timfrick Maritimer. What can I say. We know how to party. 😉

  • belllindsay Eleanor Pierce I’m not sure what you’re getting at.

  • belllindsay timfrick Livefyre seems to be hiccupping on me. Well-designed websites make for better user experiences, better user experiences make for more engagement, more engagement often leads to more conversions.

  • belllindsay Eleanor Pierce You’re just jealous because you’ve never ridden a cyclepub.

  • Eleanor Pierce It’s in the contract. You can’t be colourblind to work at AD.

  • belllindsay Eleanor Pierce Ruh roh.

  • Eleanor Pierce Some quick research on color theory could go a long way toward creating better user experiences. There are also sometimes cultural differences in how colors are perceived.

  • timfrick Eleanor Pierce Do you have resources you recommend?

  • timfrick I find web design is getting so incredibly ‘simple’ these days. Clean. Crisp. Easy scrolling. Etc. Is it even *possible* to have a poorly designed site anymore?

  • Eleanor Pierce That is true.

  • OK, what do you think: Is the age of the independent blogger over?

  • …Fashionably late!

  • Eleanor Pierce timfrick Cultural differences…? Such as…?

  • ClayMorgan Too much fried chicken.

  • belllindsay ClayMorgan close by no COOKIE.

  • belllindsay timfrick Oh sure, as I noted here, color can play a big role in user perception. Choices in layout, content, etc. all play a big role in success of a site. Even if it is simple, it can still be off message, poorly laid out, etc.

  • Unfashionably late! Hi Tim and greetings from Tallahassee, FL.

  • belllindsay ClayMorgan mmmmmm chicken

  • Eleanor Pierce Good question!

  • biggreenpen Greetings from Chicago!

  • timfrick Good point. I’m a  bit of a science geek (ok, A LOT of a science geek), and I’m still amazed at how much colour impacts humans. That’s some crazy evolutionary stuff. It’s SO powerful.

  • Eleanor Pierce belllindsay I want to do that!

  • Eleanor Pierce That is a good one. I don’t think so, but it certainly takes a lot more work to run a successful blog than it used to. At least that’s my perception.

  • hi timfrick ! hold on getting some real beer which is only made in vermont then we can start

  • timfrick Eleanor Pierce what do you think are the real differentiators between successful blogs and those that languish and get abandoned?

  • Howie Goldfarb timfrick Beer and comments, what could possibly go wrong? 🙂

  • Eleanor Pierce timfrick Well tenacity is a big one.

  • timfrick Eleanor Pierce How do you define a “successful blog?”

  • timfrick Howie Goldfarb Beer, comments and HOWIE?? Oh, a lot could go wrong.

  • Eleanor Pierce timfrick But I also think a willingness to experiment and measure performance are extremely important.

  • ClayMorgan timfrick Eleanor Pierce I would define a successful blog as meeting (or exceeding) one’s goals. Said goals being realistic for an individual or business, that is.

  • Howie Goldfarb timfrick American beer. *BWAhahahahaha!!*

  • What’s your biggest bug-a-boo when it comes to bad website design? Your own personal “fork in the eye”, so to speak. 😉

  • timfrick Eleanor Pierce Ah, measurement! I’m amazed by how many just ignore metrics.

  • belllindsay This question wins points for use of both the term “bug-a-boo” and the phrase “fork in the eye.”

  • belllindsay When the content and the user experience don’t work in tandem with one another. Today’s content tools are awesome, but it is really easy to get sloppy/lazy.

  • Eleanor Pierce belllindsay I concur.

  • so I have to be honest I really find ted rubin’s return on relationship really hokey and very disingenuous. so sell me on return on engagement. you have 15 secs. lol

  • belllindsay Howie Goldfarb timfrick Wait, were we supposed to be drinking Molson?

  • You ask in the book “Are you keeping it real or just using sales-speak?” – How do you coach clients to keep it real?

  • timfrick Hmmm. Content -vs- user experience. Text? Video? Audio? More please. 🙂

  • Eleanor Pierce belllindsay Howie Goldfarb timfrick Schooner.

  • I was just kidding…not about Ted. I like your angle on the web. What I think we need is to be able to host our social conversations on our websites and not on the networks. How do we do that?

  • Howie Goldfarb Wow, no pressure or anything. It’s a 2nd edition and admittedly the title was coined back in 2008 when I was writing the original version, so yes, it may sound a little dated, but I think the real selling point of this edition is that it covers the gray area between content strategy, user experience and marketing. Often, practitioners in each of these areas are talking about the same thing but using different language. This book attempts to address that.

  • Can you talk a little about return on engagement? How do you measure it? What are the factors you consider when measuring?

  • KateNolan

    belllindsay Eleanor Pierce Howie Goldfarb timfrick Wait, we’re drinking??

  • Eleanor Pierce great question B-Money-E

  • KateNolan belllindsay Eleanor Pierce Howie Goldfarb timfrick Kate, do you KNOW me?

  • Howie Goldfarb We actually just removed comments from our blog altogether. It was a bit of a gutsy move. Here’s why:

  • ClayMorgan that is a great question because on Facebook getting a LIKE is NOT engagement and technically worth almost nothing today.

  • Howie Goldfarb It’s not for everyone. We did it as an experiment. Obviously I wouldn’t recommend that for this site. 🙂

  • timfrick Howie Goldfarb Oh dear. Don’t let ginidietrich find out about that!!!

  • ImMarkBernhardt

    Eleanor Pierce timfrick Interaction of Color, by Albers, is a classic work. There’s even an app version of it now, from Yale University Press. Pantone and other color authorities have resources, many of which are available online or in print.

  • belllindsay timfrick Howie Goldfarb ginidietrich Double ruh-roh

  • KateNolan

    belllindsay KateNolan Eleanor Pierce Howie Goldfarb timfrick Apparently not! Sigh… Though I think you need a webcam so we can watch you drink on your walking desk! Ha!

  • timfrick Howie Goldfarb ginidietrich How the *heck* does one build engagement with no comments???

  • ImMarkBernhardt Eleanor Pierce timfrick Awesome, thanks!!

  • Eleanor Pierce belllindsay timfrick Howie Goldfarb ginidietrich I would lose all my hard earned livefyre points

  • Eleanor Pierce I think Jay Baer’s approach in Youtility is a great one: help people find answers to their questions, provide something of value.

  • KateNolan belllindsay Eleanor Pierce Howie Goldfarb timfrick And eat pizza. And work. She’s a true Renaissance woman (or something)

  • Everyone knows how hard it is to bring marketing (or other creative types) together with programmers and the like. It’s a bit like high school, in fact. How can companies make what you espouse, actually work??

  • Howie Goldfarb ClayMorgan Concur. The real issue is how do you tie engagement to the bottom line? What’s it worth?

  • ClayMorgan Howie Goldfarb Doesn’t it “depend”…?

  • timfrick Howie Goldfarb I meant it differently. Like today I advised a business not to post on facebook and send the facebook link to twitter which then takes me to facebook. It was an event flier. I should be taken to their website and not their facebook page. That was more what I meant. Driving people to non-owned social networks vs your owned website is not a very smart strategy but we don’t seem to have much choice right now.
    That said SMS text once was on a separate rented or owned pager now it is seamless on our phones and integrated.

  • KateNolan

    belllindsay timfrick Howie Goldfarb ginidietrich I admit I don’t get it. I’m not one to read and then click to another channel to discuss, I just move on. Of course, maybe that means I’m not the target?

  • belllindsay timfrick Howie Goldfarb ginidietrich We found that all our ‘engagement’ was happening on social networks and not much on the blog. Livefyre is awesome, but it adds a huge amount of page weight and can really slow down a website. We try to keep our site as lean and sustainable as possible. This was one way to do that.

  • belllindsay ClayMorgan Howie Goldfarb On? Your goals?

  • timfrick Howie Goldfarb we would be in mourning ….

  • ClayMorgan belllindsay Howie Goldfarb On so many things! But I’ll let the pro answer….

  • Howie Goldfarb Eleanor Pierce belllindsay timfrick ginidietrich livefyre wait, we have POINTS?!

  • ImMarkBernhardt

    Eleanor Pierce timfrick Glad to contribute, Eleanor.

  • belllindsay Howie Goldfarb ginidietrich Also, this is not to say we won’t turn comments back on or find another commenting system. Right now it’s an experiment we’re running. And I definitely think it’s smart to run content experiments.

  • biggreenpen timfrick Howie Goldfarb You have 1359!

  • ImMarkBernhardt Eleanor Pierce timfrick Hi Mark! 🙂

  • timfrick Eleanor Pierce I think Jay almost nailed it. I don’t agree with him on his terminology and what it means. He brings in marketing vs the focus being on the customer marketing be damned.

  • timfrick belllindsay Howie Goldfarb ginidietrich Yes, I agree. 🙂

  • belllindsay timfrick When the full page experience isn’t let’s say well-curated. When navigation isn’t intuitive, when design gets in the way of functionality, when pages are bloated and don’t load properly on mobile devices, when the message is incongruent with the design (i.e. too many ads, irrelevant sidebar content, etc.).

  • belllindsay My teenaged niece was complaining about how much she hates group projects, and I had to explain to her that every single job I’ve ever had has been one big group project.

  • timfrick belllindsay Preach!

  • Eleanor Pierce Exactly!!! You’re a great auntie. 😉

  • ImMarkBernhardt

    timfrick belllindsay Howie Goldfarb ginidietrich It’s a good practice. Experimentation tells you what works and what doesn’t. Test your hypotheses, rather than going on assumptions… or “We’ve always done it that way.”

  • I haven’t gotten to read the book yet (BAD E!), but I know you have a section called “Your website is never done — ever.” Can you talk a little bit about what you mean? I know blogging and adding fresh content is important, but do you mean we need our web designers on perpetual retainer? Do you ever get a break?

  • Howie Goldfarb timfrick Yes, definitely.

  • belllindsay timfrick Howie Goldfarb ginidietrich Good question!

  • Eleanor Pierce timfrick Love it. Great answers Tim, thanks.

  • belllindsay ClayMorgan Howie Goldfarb its funny I gave Rob Schwartz the creative head of TBWAChiatDayLA (the same agency that got paid millions to kill Pepsi) a lot of grief about discussing why have a superbowl ad. He said ‘so people will talk about your ad the next 364 days and create that buzz. Which in reality happens to maybe 1 spot every 4 years. The value is really the mass of eyeballs right there not down the road. (Seriously most advertising people are often b-school rejects who don’t get math or value)

  • Howie Goldfarb belllindsay ClayMorgan Ohhhh snap

  • Howie Goldfarb belllindsay ClayMorgan 100% agree, Howie.

  • Eleanor Pierce belllindsay that is true (about the group projects). The difference in the “work world” at least in some cases is that you are often thrown into projects with “kids” who aren’t in your class or even your school or even on your continent — there’s a lot of learning to communicate with one another before you can even get to the specifics of the project.

  • Ok can we talk about a more serious topic. Is Beyonce and Jay-Z splitting up for real?

  • Howie Goldfarb Waiiiiit a second. There’s going to be a NEW Royal Baby!!!!

  • biggreenpen Eleanor Pierce belllindsay I have done project management and most people don’t want to lead they just want to be instructed.

  • Howie Goldfarb timfrick Interesting! That is a good idea.

  • belllindsay Howie Goldfarb But will the new royal baby be better looking than the Eva M/Ryan Gosling baby? Answer: No.

  • Eleanor Pierce belllindsay Howie Goldfarb  It will be richer.

  • Eleanor Pierce biggreenpen timfrick Howie Goldfarb Dang – do I get a gold star when I reach the 2000 mark?!

  • belllindsay Howie Goldfarb is that confirmed and do we really know who the dad is? They were on the splits.

  • Well, if Howie gets to ask about Jay-Z and Bey, I get to ask: Do you brew all-grain or extract? If I had to guess, I’d guess you’re an all-grain kind of guy.

  • KateNolan

    Howie Goldfarb biggreenpen Eleanor Pierce belllindsay Don’t make me think! I’ll spill my beer while I’m walking on my treadmill… 
    That’s a sad truth, Howie Goldfarb it’s tough to get people to stretch their boundaries when it’s much safer to keep things “as is”.

  • belllindsay you did warn timfrick this might happen right?

  • biggreenpen Eleanor Pierce timfrick Howie Goldfarb Hmmmm …. good question …

  • ImMarkBernhardt

    belllindsay Eleanor Pierce timfrick Hiya, Lindsay! I arrived a bit late (traffic) and am enjoying the Q&A. Now I want to read Tim’s book.

  • Eleanor Pierce Freshness attracts people and users. New features attract people and users. The growth hacking movement seems to get this concept really well. It’s not JUST about content, it’s about the whole experience and the value it supplies to your users/customers. Evolving that value over time increases the ‘stickiness’ of the app and/or content.

  • Howie Goldfarb No. I mean Wills and Kate are having another baby!!!

  • Howie Goldfarb belllindsay timfrick I didn’t, actually. Though I did say “we like to have fun”….

  • ImMarkBernhardt belllindsay Eleanor Pierce timfrick That’s our goal! 🙂

  • What are you seeing in trends in terms of content and engagement? Are we still moving toward video as a primary engagement tool? Will “writing” swing back around as a primary engagement tool?

  • belllindsay See, Howie Goldfarb is American. We have our own royalty here.

  • I would guess that crestodina would agree most websites tend to be built based on what is easiest for the builder vs what is best for the visitor. And I feel this is why this book was needed timfrick . People have no idea what they are doing to their visitors.

  • ClayMorgan video and photos are not conversational. My guess is would depend on the goal of the content?

  • ClayMorgan I love “writing” – I’ll bet there’s a whole blog post in whatever led to those quotation marks ….

  • Being Canadian, I had never heard of B-Corp before. It’s very cool. Have you always been a socially conscious guy? How difficult is it to run your company this way?

  • belllindsay Howie Goldfarb ClayMorgan I’d espouse trying the content experiments I mentioned in another thread. Do more of what helps you get closer to your specific goals. And make those goals realistic. Iterate as much as you can. Try baby steps. Don’t be afraid to make gutsy choices. We can learn a lot from the Lean Startup movement on this.

  • Eleanor Pierce belllindsay Howie Goldfarb I forget that Lindsay has to swear allegiance to the Queen every day. That must be hard.

  • belllindsay I was going to ask about that, too! (And I hadn’t heard of it, either **shame**)

  • ImMarkBernhardt

    Howie Goldfarb crestodina timfrick I see that, too, and I’m a builder. UI and SEO are best executed when thinking about the visitor, first.

  • timfrick belllindsay Howie Goldfarb ClayMorgan Are you making fun of my use of the word ‘espouse’…? 😉

  • belllindsay There’s a huge B Corp movement in Canada. Check out these folks:

  • belllindsay B-Corp rocks. My favorite Goats and their herders vermontcreamery  are now B-Corp certified

  • timfrick belllindsay Hmmmm. Should have said “As a ‘not very socially conscious’ Canadian….” #derp

  • timfrick Also, the MaRS people are amazing.

  • Eleanor Pierce belllindsay And to answer your question, yes I was always socially conscious and @Mightybytes has always been aligned with our mission-driven clients. One of the many great things about being a B Corp is that their assessment process gives us a great roadmap for building a better company, which in turn directly drives our content strategy. So it all works together.

  • timfrick Eleanor Pierce It sounds fantastic, actually. Bet you have NO problem sleeping at night. 😉

  • belllindsay Howie Goldfarb Sigh, I almost liked your comment Lindsay.

  • Howie Goldfarb belllindsay vermontcreamery Looking forward to being in Vermont in a couple weeks for the B Corp Champions Retreat in Burlington.

  • ClayMorgan belllindsay Howie Goldfarb You should!!! Royals!!

  • Howie Goldfarb crestodina timfrick Howie, I suspect most websites are still built based on price versus need.

  • timfrick Howie Goldfarb belllindsay vermontcreamery Aw, jeeze Tim, now you’ve done it. Howie’ll be all over you!

  • ClayMorgan Howie Goldfarb crestodina timfrick Price definitely plays a role.

  • What do you think are the most important metrics that marketers AREN’T tracking – or conversely, what do we pay too much attention to?

  • belllindsay ClayMorgan Howie Goldfarb We cast off those chains long ago Lindsay. Remember, today is Constitution Day, not Royals Day!

  • ClayMorgan belllindsay Howie Goldfarb Sigh. Some people never learn.

  • biggreenpen ClayMorgan Ha! Yeah … I’d like to see an analyst get a hold of that one ….

  • Howie Goldfarb ClayMorgan Yes. And I would say to use video judiciously when it makes most sense. Don’t autoplay. Don’t say in 10 minutes what you can say in 2, etc. etc. It’s a huge bandwidth killer. Though I come from a film/video background, so I’m a little biased. I’m also concerned about web sustainability and video plays a big part in making the web a less sustainable place.

  • Howie Goldfarb ClayMorgan I agree. The problem is we chase fads. You “gotta do video” or “You HAVE to have a podcast!”

  • timfrick Howie Goldfarb ClayMorgan I did TV for 20 years, Tim! I am SO with you on the two to three minute rule!!

  • KateNolan

    Eleanor Pierce belllindsay Last year’s ContentJam was the first I’d heard of either B-Corp or sustainable websites. It had never occurred to me before that those types existed!

  • KateNolan Eleanor Pierce My ignorance has been redeemed.

  • Eleanor Pierce Yes! All grain, and we get all our supplies from the awesome folks at Brew Camp.

  • I know there has been some debate on this – do you think there is content overload or content exhaustion out there?

  • Eleanor Pierce That said, we’ve of course done many extract batches as well. It’s a rite of passage for brewers.

  • KateNolan Eleanor Pierce belllindsay Well I guess I did my job well then. 🙂

  • Just Joining in – TIm – what are the top 3 things you notice first about a website? (I also brew my own beer FYI)

  • KateNolan

    ClayMorgan Howie Goldfarb Re: video. I’ve found two types, for me, are the most successful. 1) Short and relatively “unproduced” (Yes, I made that word up.) 2) Medium and slickly produced. The longer stuff has to be really, really, really amazing for me to stick around.

  • Eleanor Pierce belllindsay first time for me hearing about it too …

  • timfrick KateNolan Eleanor Pierce #insidejoke 😉

  • ClayMorgan If it is good content that people need they will find a way to it, but yes. The newsfeed can be overwhelming on any social network.

  • timfrick ClayMorgan Overwhelming is right. Especially on Twitter (even aggressively using lists) and Facebook.

  • biggreenpen Eleanor Pierce belllindsay See?? We’re performing a public service, here! 😉

  • IndiaAM Is it easy to find what I want? Is it easy to do what I need to do (purchase, register, donate, etc. etc.) Is it easy for me to contact site owners if I need to? 

    Also, often, not always, I see if it is mobile-optimized.

    And keep on brewin’!

  • ClayMorgan timfrick I use Twitter mostly for news now. FB is my “friendly” area, more chatting and networking.

  • ClayMorgan timfrick Yeah, my head spins sometimes. And spins suck. 😉

  • ClayMorgan timfrick It seems ppl create content just because they feel they have to … to fit in

  • belllindsay timfrick Howie Goldfarb vermontcreamery yes lets meet up we can have ginidietrich put us on her expense account!

  • So, timfrick – If you could cycle anywhere in the world, where would that be, and why?

  • belllindsay timfrick Eleanor Pierce I wish that were the case. Heh.

  • timfrick Eleanor Pierce My beau started brewing a couple of years ago … he keeps threatening to graduate to all-grain …

  • Howie Goldfarb belllindsay timfrick vermontcreamery ginidietrich HAHAHAHAHA!!!

  • ImMarkBernhardt

    timfrick ClayMorgan Nicely played.

  • timfrick IndiaAM Nice! Thanks

  • I still have questions about how the B-corp thing works. Have you had to turn down business opportunities because of your ethics? How do you make those decisions, how hard is it?

  • Eleanor Pierce That’s a really good question. Each piece of content should have its own unique goals that fit within a bigger picture. We actually just published a blog post on this based on content from Return on Engagement today:

  • timfrick #quicklearner

  • timfrick Eleanor Pierce Supplemental reading! I love it!

  • timfrick Eleanor Pierce (No really, I’m a nerd)

  • Eleanor Pierce timfrick She is.

  • KateNolan

    Eleanor Pierce timfrick Ha ha! I was just about to comment: Nerd. (Note, I also immediately clicked on it. So…)

  • KateNolan Eleanor Pierce timfrick #TakesOneToKnowOne

  • belllindsay timfrick Patagonia, I think. Might require a different bike than what I already have though.

  • timfrick belllindsay Haha, see, I was thinking “what is the flattest place in the world … ” And you pick Patagonia!

  • Eleanor Pierce We actually had a fracking company come to us and essentially beg us to do work for them. “We love you because you’re green!” they said. We were like, “Uh, have you LOOKED at our website?” On the upside, people find us BECAUSE we’re a B Corp so that’s a great lead generator for us.

  • timfrick Eleanor Pierce Oh my. A FRACKING company? Wow.

  • timfrick Wildly different areas, topographically speaking.

  • Eleanor Pierce timfrick belllindsay Well I just finished Climate Ride Midwest last week and that was pretty flat. We raised $400,000.00 for local and national environmental beneficiaries though, which was awesome.

  • What is the one thing that every home page should include? #askingforafriend

  • Eleanor Pierce KateNolan timfrick Also true.

  • belllindsay lolz

  • belllindsay Oh dear.

  • belllindsay Eleanor Pierce KateNolan timfrick I blame Gini. She brought us all together. <3

  • belllindsay Anything but a rotating image carousel:

  • AlinaKelly

    belllindsay timfrick Wow! You speak topographic? Does that make you bilingual?

  • ImMarkBernhardt

    belllindsay For ecommerce or service, a phone number.

  • timfrick YAY!! You win the internets, today!

  • Do you think email marketing still has a place in overall digital strategy? Seems like it’s the ugly stepchild these days …

  • ImMarkBernhardt People still phone…?

  • KateNolan

    timfrick belllindsay Crap, don’t tell my boss that. Or maybe you should…

  • AlinaKelly belllindsay timfrick Bi-coastal and B-curious too.

  • timfrick AlinaKelly I am NOT even going to touch that one. 😉

  • timfrick AlinaKelly belllindsay HA!

  • Eleanor Pierce I think it does. Look at the click rates on some of our clients!

  • AlinaKelly belllindsay timfrick Bien sur…!

  • ImMarkBernhardt

    belllindsay ImMarkBernhardt Yes, there’s even an app for that.

  • ImMarkBernhardt belllindsay Yes, the ability to easily get in touch with a company or organization should be a big priority.

  • AlinaKelly

    IndiaAM ClayMorgan timfrick The marketing of  “content marketing” has been very effective.

  • AlinaKelly belllindsay timfrick PS: B-curious is what we call our friends who love the B Corp but are not yet actually B Corps. 🙂

  • We’ll be wrapping up very soon, but just so timfrick knows, people can still come by and comment, up until 11:59 pm in the hopes of winning a book! Last question from me: What’s next for website design?

  • ImMarkBernhardt LMAO! 😉

  • ClayMorgan Eleanor Pierce Yes, I agree.

  • timfrick AlinaKelly That’s what I thought you were talking about… 😉

  • Eleanor Pierce timfrick I just can’t get into home brews. Too many I’ve sampled are a bit too bitter for my taste.

  • ClayMorgan Eleanor Pierce timfrick My dad used to home brew. Scarred me for life.

  • ImMarkBernhardt

    belllindsay timfrick More unicorns. Um… for a friend.

    Really, though, more should be designing for mobile experience. Most people check email on their smart devices and links in the emails don’t always lead to “friendly” sites.

  • ImMarkBernhardt belllindsay timfrick Would you say most mobile sites aren’t really that pleasing to use, though, Mark…?

  • belllindsay timfrick If the internet were a country it would be the sixth largest user of electricity behind India, Russia, China, Japan and the US. Most of that electricity doesn’t currently come from renewable sources. I would love to see sustainability and energy efficiency be a metric site owners consider for success. Energy efficient websites are also optimized websites, meaning they typically provide better speed and reliability for users.

  • timfrick Excellent answer. Much food for thought there.

  • belllindsay timfrick Sustainable websites are also mobile-optimized as well.

  • Well, it’s time! Thanks a billion to timfrick for spending an hour with us today! This has been fantastic.

  • belllindsay timfrick Thanks for lots of food for thought!

  • belllindsay ClayMorgan Eleanor Pierce timfrick Ha!

  • biggreenpen belllindsay timfrick Thanks for hosting this – learned a lot through the comments ! Checking out B-Corp now..

  • ImMarkBernhardt

    belllindsay timfrick Again, it goes back to designing for the visitor. You have to determine why the visitor would want to visit your site or use your app. If it means paring down some of the features, do that. Don’t just “go mobile” to “be mobile” — or visitors will show you how mobile they are as they bounce to exit.

  • IndiaAM biggreenpen belllindsay timfrick Thanks for being here!

  • belllindsay ClayMorgan Eleanor Pierce timfrick We keep a kegerator at the office and there is always Mightybrew on tap, so feel free to stop by for a cold one! 🙂

  • ImMarkBernhardt belllindsay timfrick HA!

  • timfrick belllindsay ClayMorgan Eleanor Pierce Next time I’m in Chicago – definitely!!

  • ImMarkBernhardt

    belllindsay timfrick Yes, thanks for sharing the hour and the insights!

  • belllindsay IndiaAM biggreenpen timfrick Thanks everyone. This was a really good time. I hope to do it again soon. Appreciate all the great questions.

  • timfrick belllindsay IndiaAM biggreenpen Thanks Tim! This was fun!

  • IndiaAM biggreenpen belllindsay timfrick If you have any other questions on that, please let me know. Happy to help.

  • photo chris

    timfrick Eleanor Pierce I am the nerdiest nerd, I just downloaded the page, lol. Though I “know it” I’m the new web design specialist for a Forest Preserve District that fits SO MANY needs, and hence, has so MANY voices, it’s nice to just have it as a quick focal point as I continue to get my arms around the organization.

  • photo chris

    Eleanor Pierce belllindsay What an awesome analogy!

  • photo chris timfrick Eleanor Pierce Great, I hope you find it helpful.

  • photo chris

    timfrick Howie Goldfarb It is helpful to me to know that there doesn’t seem to be a “right” answer to this and that these conversations are so popular, lol. Have to head to amazon when I get home and add this to my cart. 🙂 Today we are “agonizing” over whether to keep press releases on our site from 2011. Users are searching repeating events, coming across the OLD press release for the date and then (are understandably aggravated) when they discover the date is wrong. I say user experience trumps SEO, ALWAYS, but there is this great giant fear of deleting content. And, I’ve been here 9 days, so it’s hard to throw on the armor and say convincingly, “Yes, do this. Do it now. Build it properly and they will come, and then tell their friends”

  • photo chris

    Eleanor Pierce belllindsay ClayMorgan ha, just wrote that. Read Chris, THEN comment, lol.

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