The Ultimate Guide to the PESO Model©
To fast-track your learning and implement the PESO Model©, check out the Certification offered by Spin Sucks and the S.I. Newhouse School of Public Communication.
Using the PESO Model©
The PESO Model and its graphic are available for use under Creative Commons. They are copyrighted and trademarked by Gini Dietrich and Spin Sucks.
If you use it in your work, present it in any form (externally or internally), or publish it anywhere, you must use the trademark symbol and credit Spin Sucks with a link either to the home page or to your favorite PESO Model piece of content.
For example: The PESO Model© was created by Spin Sucks or PESO Model© use obtained by Spin Sucks.
What Is the PESO Model©?
The PESO Model was created by Gini Dietrich in 2009 for use in her agency to help achieve measurable results for clients. After testing it for a few years and working with different types of organizations in myriad industries, it was launched to the world via Spin Sucks, the book, in 2014.
It integrates the four media types—paid, earned, shared, and owned—into a program that builds brand awareness, reputation, credibility, and, most importantly, results for the organization.
When it’s implemented correctly, it showcases experience, expertise, trust, and authority for the organization and its people.
Following is everything you ever needed to know about how it works, how to implement it, how to measure it, and how to become certified in it.
Paid Media In the PESO Model™
Shared Media In the PESO Model™
Owned Media In the PESO Model©
Where the Media Types Overlap
Bringing the PESO Model™ Together
Measurement In the PESO Model™
The Executive’s Guide to the PESO Model©
Other Ways to Use the PESO Model©
The PESO Model© Around the Web
- The PESO Model: What It Is and How to Nail It
- How the PESO Model Changes the Conversation for Communicators
- PESO Explained for Marketing and Public Relations
- PESO Model for PR
- PESO Model: The Ultimate Guide to Integrated Marketing
- PESO Model: What Is the PESO Marketing Model?
- What Is the PESO Model for Marketing?
- The PESO Model: Paid, Earned, Shared, and Owned Media
- What Is the PESO Model In Technical PR?
- It All Starts With Owned Media
- Briefing: The PESO Model
- The PESO Model & Your Demand Generation Strategy
- What Is the PESO Model of Communication?
- The PESO Model with Gini Dietrich
- The PESO Model: A Comprehensive Framework for Modern Marketing Agencies
- So What? What Is the PESO Model?
- How to Use the PESO Model for Public Relations Marketing
- Leveraging the PESO Model
- The PESO Model with Gini Dietrich
- How PESO Makes Sense In Influencer Marketing
- The PESO Model Explained
- What Is the PESO Model?